Savage Sparkles

Is Savage Sparkles, South Africa’s first Hard Seltzer?

Hard Seltzer, a low-carb, low-cal alcoholic beverage has become big business in the US and UK as more and more consumers are turning to health-conscious alcoholic drinks to suit their lifestyle. Also sometimes referred to as hard water, Hard Seltzer is an alcoholic beverage containing carbonated water, alcohol, and often fruit flavouring. The alcohol is usually made by using either a malt, wine or spirit of fermented cane sugar base alcohol. Hard Seltzer has already proven its credentials as a lucrative drinks category in the US, where it has swept across the nation, with bestselling brand White Claw hitting sales of R22 billion in 2019. Outselling BUDWEISER! The big draw is that most brands of the drink contain only 100 calories and around a 5% alcohol level, so they fit that space for those looking for a buzz but still trying to be conscious of what they’re putting into their bodies.

What is a “Hard Seltzer”? According to Savage Sparkles, it is an alcoholic, flavoured sparkling water, very low in calories and sugars. Packaged in a convenient ready to drink alternative to high calorie beers, wines and high sugar ciders.

The Trade can pre-order Savage Sparkles by emailing:

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